Nicole Pasternack

At Contrast Video Production, I developed brand messaging and storytelling frameworks across medical, financial, and consumer industries — each with its own complexity, its own audience, its own version of 'hard to explain simply.' I didn't just write copy. I built the frameworks that made consistent storytelling possible across accounts, team members, and channels. Bloom needs that same infrastructure for a story that's already compelling — it just needs someone to build the system for telling it.

With Our Healing Village, I take complex psychological and relational concepts — things therapists spend years studying — and translate them into content that people not only understand but feel. The community I built there grew because the storytelling was real, not polished. Bloom's clinical outcomes and ACO performance are extraordinary. The challenge isn't having a story worth telling. It's finding someone who can make 'Triple Aim performance' feel like something a patient's family actually cares about. That translation is what I do.

At Honey Do Heroes, I built the entire brand from nothing — voice, narrative, positioning, logo, visual identity, marketing strategy. It wasn't a rebrand. It was a first brand. At Pasternak & Co., I built a brand so strong that 85% of my clients came from referrals and word of mouth alone. This role at Bloom isn't about maintaining something. It's about building the marketing and communications function that matches the quality of care you're already delivering. That's the kind of work I'm built for.

At Contrast, I coordinated teams of videographers, editors, and creatives across multiple concurrent accounts — managing timelines, quality, and brand consistency without micromanaging the talent. But here's what most brand leads can't say: I'm also a working photographer and videographer. I've been behind the camera for over a decade. When I'm coordinating external creative partners, I'm not just managing logistics. I understand the craft, which means I can push for better work and know exactly what 'better' looks like.