Nicole Pasternack

VisionaryOps (Freelance)

• Built content calendars and posting systems for consistency while conducting trend research and platform analysis to improve performance
• Developed and managed content strategies across social media platforms, creating captions, scripts, and messaging aligned with brand voice and audience
• Partnered with founders and entrepreneurs to build operational systems and workflows that translate ideas into structured plans, timelines, and execution strategies
• Implemented automation tools and systems to improve efficiency and identified operational gaps to create solutions that improve clarity and execution
• Supported launch strategies for offers, programs, and services while managing client relationships and ongoing communication

Contrast Video Production

• Developed brand messaging and storytelling frameworks for clients across industries including medical, financial, and consumer brands
• Built and managed operational systems for a video production company working with clients ranging from startups to national brands including Krispy Kreme and Kroger
• Translated client ideas into long-form and short-form video content strategies and managed end-to-end content production including planning, shooting, editing, and delivery
• Coordinated contractor teams including videographers, editors, and creatives while overseeing scheduling, timelines, and project delivery across multiple accounts
• Created systems for scalability and efficient content production while running social media and marketing strategy for the business

Honey Do Heroes

• Developed brand voice, narrative, and positioning for a service-based business and created branding elements including logo direction and visual identity
• Translated business vision into both customer-facing brand and internal operational structure
• Built foundational marketing strategy to support business growth and visibility, beginning development of social media strategy and content direction
• Designed backend operational systems to support scheduling, workflows, and service delivery

Pasternak & Co. Wedding Photography

• Built a business from the ground up using organic marketing and social media, designing website, branding, and marketing materials
• Built a lead generation and sales funnel with ~85% close rate and managed full client lifecycle from inquiry to delivery
• Grew client base through content, referrals, and social media strategy while photographing hundreds of weddings and family sessions
• Coordinated vendors, timelines, and logistics for large-scale events while managing client communication, expectations, and experience
• Built backend systems that reduced administrative workload to less than 4 hours per week

Our Healing Village

• Developed social media brand and online presence around healing and personal growth, creating educational and storytelling-based content
• Translated complex psychological and relational concepts into accessible content that built audience engagement through relatable and emotionally resonant messaging
• Managed content creation, posting, and engagement while building community through comments, messaging, and audience interaction

St. Patrick Church

• Served as right hand to leader of a 200+ student youth program, coordinating events, programs, and logistics
• Managed communication to over 500 families and students and created content for outreach, announcements, and engagement
• Organized schedules, materials, and program planning to support leadership in executing vision and initiatives

Damascus / Catholic Youth Summer Camp

• Worked closely with founders to support daily operations and program execution, translating leadership direction into actionable plans for staff and volunteers
• Planned and executed camp activities and large-scale programming while managing logistics and scheduling in fast-paced environments
• Led and supervised groups of students and communicated plans and expectations across teams
• Supported growth and structure of organization and wrote and performed in nightly productions and programming

State Farm

• Resolved customer service issues and concerns while organizing schedules, documentation, and administrative tasks
• Supported daily operations of an insurance office and managed client communication regarding insurance needs and services
• Worked closely with branch leadership to support business operations and maintained records to ensure accuracy of information