Bloom's impact has outpaced your ability to tell the story. I've spent my career taking what's real and making it resonate — across industries, audiences, and formats that don't make storytelling easy. At Contrast Video Production, I developed brand messaging frameworks for medical companies wrestling with exactly this challenge: how do you translate life-changing work into stories that connect? At Our Healing Village, I take complex psychological concepts and turn them into content that people don't just understand but feel. The community I built there proves the point — when you get the story right, people find you.

You need someone who can build a brand function from the ground up, not just fill a role. At Honey Do Heroes, I built the entire brand from nothing — voice, narrative, positioning, visual identity, marketing strategy. It wasn't a rebrand; it was a first brand. At Pasternak & Co., I built a brand so strong that it still generates referrals years after I stepped back. I know what it takes to coordinate external creative teams while maintaining quality and consistency because I've done it across multiple concurrent accounts, managing timelines without micromanaging the talent.

Bloom's culture is grounded in Integrity, Commitment, Innovation, and Excellence — values I recognize because they're how my clients describe working with me. Every business I've built has run on trust, on showing up with quality even when no one's watching, and on the belief that how you tell someone's story matters as much as the story itself. Bloom is changing how patients experience the end of their lives. That story deserves someone who treats it with the gravity it carries.

You said this role exists because Bloom's impact has outpaced your ability to tell the story. That's the exact problem I've solved in every role I've held — taking something real and making sure the right people understand why it matters. I'd be honored to build that function for Bloom.